Creating strong, audience targeted promos for a brand is not all we should be focussing on in our industry anymore. A question I ask myself and my team every new launch I lead is this: how are we bringing in new audiences?
Are we creating a wholistic campaign that strengthens our brand awareness in marketing, publicity and social? Where else should we be placed? Where are the ‘eyeballs’ now? What are our new touch points? How do we create brand awareness beyond our normal viewership? I’m passionate about working across a broad spectrum of platforms and with various teams to create new pathways for audiences to experience a brand.

Vimeo: https://vimeo.com/felicitylittlewood

Vimeo: https://vimeo.com/felicitylittlewood